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Sex is for adults. Let’s talk about it that way.

The Fluid Concept has a sex-positive ethos, providing an alternative to alienating go-girl marketing, boring pharmaceuticals, and outdated, heteronormative values. We aim to elevate your intimacy and look good doing it.

Our products don’t compromise on formulations, design or sustainability and can be incorporated into your daily routine or as and when you need, so all your need to worry about is enjoying yourself. Water-based, mess and stain-free formulas made from high-quality ingredients - we put the fun in functional. 

Clean.
Vegan.
Cruelty free.